SIST EN 15707:2009
(Main)Print media surveys - Vocabulary and service requirements
Print media surveys - Vocabulary and service requirements
This European Standard specifies the vocabulary and service requirements for media surveys in the field of print media.
Printmedienanalysen - Begriffe und Dienstleistungsanforderungen
Die vorliegende Europäische Norm legt das Vokabular für und die Dienstleistungsanforderungen an
Medienuntersuchungen auf dem Gebiet der Printmedien fest.
Mesure d'audience de la presse écrite - Vocabulaire et exigences de service
Raziskave tiskanih medijev - Slovar in zahteve za storitve
General Information
- Status
- Published
- Public Enquiry End Date
- 30-Nov-2007
- Publication Date
- 20-Nov-2008
- Technical Committee
- I13 - Imaginarni 13
- Current Stage
- 6060 - National Implementation/Publication (Adopted Project)
- Start Date
- 13-Nov-2008
- Due Date
- 18-Jan-2009
- Completion Date
- 21-Nov-2008
Overview
EN 15707:2008 (Print media surveys - Vocabulary and service requirements) is a European Standard developed by CEN/TC 376 that defines common vocabulary and service requirements for surveys in the field of print media (newspapers and magazines). It sets out terms and definitions, procedural requirements, and minimum quality, privacy and documentation rules to ensure consistent, transparent and comparable print media audience and profile research across Europe. The standard was approved by CEN in 2008 and adopted nationally (e.g., SIST EN 15707:2009).
Key topics and technical requirements
- Standardized vocabulary: clear definitions for terms such as print medium, reach, frequency, recent reading, first reading yesterday (FRY), first reading in publishing interval (FRIPI), readership projection and readership profile.
- Client–researcher cooperation: documented client briefings, written agreement on scope changes, disclosure and approval of subcontractors, client review of questionnaires, presentation formats and copyright arrangements.
- Data quality and documentation: obligation to provide code frames, analytical methods and documentation of sampling, fieldwork and questionnaire details on request.
- Privacy and confidentiality: protection of respondents, interviewers and client identities; rules on voluntary participation, re-contact consent, separation and secure storage of address and research data.
- Universe and sampling: requirements to define the survey universe (regionally and temporally), use recent reference data, state universe size (projections), and use representative sampling or clearly documented non-probability methods. Stratification and sample-size considerations are addressed to control sampling variation.
- Measurement procedures & fieldwork management: provisions for types of surveys (audience measurement, media profile, page exposure), calculation of reading probabilities, interviewer recruitment, training, validation and rules for subcontracting fieldwork.
- Reference to ISO 20252: normative cross-reference to ISO 20252:2006 (market, opinion and social research vocabulary and service requirements).
Practical applications
- Ensures comparability and transparency of print media audience figures used by publishers, advertisers and media agencies.
- Guides research service providers on contractual, methodological and operational best practices when conducting print media surveys.
- Helps clients and commissioners evaluate proposals, check data quality and understand rights (copyrights, confidentiality).
- Assists regulators and industry bodies in setting minimum standards for audience measurement and media profiling.
Who uses this standard
- Media research companies and fieldwork agencies
- Publishers and print media owners
- Advertising and media planning agencies
- Market research buyers and commissioning clients
- National standards bodies and industry regulators
Related standards
- ISO 20252:2006 - Market, opinion and social research - Vocabulary and service requirements (normative reference).
Frequently Asked Questions
SIST EN 15707:2009 is a standard published by the Slovenian Institute for Standardization (SIST). Its full title is "Print media surveys - Vocabulary and service requirements". This standard covers: This European Standard specifies the vocabulary and service requirements for media surveys in the field of print media.
This European Standard specifies the vocabulary and service requirements for media surveys in the field of print media.
SIST EN 15707:2009 is classified under the following ICS (International Classification for Standards) categories: 01.040.03 - Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies); 03.080.20 - Services for companies. The ICS classification helps identify the subject area and facilitates finding related standards.
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Standards Content (Sample)
2003-01.Slovenski inštitut za standardizacijo. Razmnoževanje celote ali delov tega standarda ni dovoljeno.Raziskave tiskanih medijev - Slovar in zahteve za storitvePrintmedienanalysen - Begriffe und DienstleistungsanforderungenMesure d'audience de la presse écrite - Vocabulaire et exigences de servicePrint media surveys - Vocabulary and service requirements03.080.20Storitve za podjetjaServices for companies01.040.03Storitve. Organizacija podjetja, vodenje in kakovost. Uprava. Transport. Sociologija. (Slovarji)Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)ICS:Ta slovenski standard je istoveten z:EN 15707:2008SIST EN 15707:2009en01-januar-2009SIST EN 15707:2009SLOVENSKI
STANDARD
EUROPEAN STANDARDNORME EUROPÉENNEEUROPÄISCHE NORMEN 15707November 2008ICS 01.040.03; 03.080.20 English VersionPrint media surveys - Vocabulary and service requirementsMesure d'audience de la presse écrite - Vocabulaire etexigences de servicePrintmedienanalysen - Begriffe undDienstleistungsanforderungenThis European Standard was approved by CEN on 25 September 2008.CEN members are bound to comply with the CEN/CENELEC Internal Regulations which stipulate the conditions for giving this EuropeanStandard the status of a national standard without any alteration. Up-to-date lists and bibliographical references concerning such nationalstandards may be obtained on application to the CEN Management Centre or to any CEN member.This European Standard exists in three official versions (English, French, German). A version in any other language made by translationunder the responsibility of a CEN member into its own language and notified to the CEN Management Centre has the same status as theofficial versions.CEN members are the national standards bodies of Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland,France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal,Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and United Kingdom.EUROPEAN COMMITTEE FOR STANDARDIZATIONCOMITÉ EUROPÉEN DE NORMALISATIONEUROPÄISCHES KOMITEE FÜR NORMUNGManagement Centre: rue de Stassart, 36
B-1050 Brussels© 2008 CENAll rights of exploitation in any form and by any means reservedworldwide for CEN national Members.Ref. No. EN 15707:2008: ESIST EN 15707:2009
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The article discusses a European Standard called SIST EN 15707:2009 which outlines the vocabulary and service requirements for conducting media surveys specifically in the field of print media.
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