IWA 41:2023
(Main)Guidelines for live streaming marketing service
Guidelines for live streaming marketing service
This document provides guidelines for the service process and operations management of live streaming host, live streaming marketing platform, live streaming marketer, and multi-channel network agency (MCN agency) in the process of carrying out live streaming marketing services. This document is applicable to the parties involved in live streaming marketing services. This document does not cover information technology (IT) requirements, specifically excluding: — information security, cybersecurity, and privacy protection; — coding of audio, picture, multimedia, and hypermedia information; — IT service management and IT governance.
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INTERNATIONAL IWA
WORKSHOP 41
AGREEMENT
First edition
2023-11
Guidelines for live streaming
marketing service
Reference number
IWA 41:2023(E)
© ISO 2023
---------------------- Page: 1 ----------------------
IWA 41:2023(E)
COPYRIGHT PROTECTED DOCUMENT
© ISO 2023
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on
the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address below
or ISO’s member body in the country of the requester.
ISO copyright office
CP 401 • Ch. de Blandonnet 8
CH-1214 Vernier, Geneva
Phone: +41 22 749 01 11
Email: copyright@iso.org
Website: www.iso.org
Published in Switzerland
ii
© ISO 2023 – All rights reserved
---------------------- Page: 2 ----------------------
IWA 41:2023(E)
Contents Page
Foreword .iv
Introduction .v
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 General principles . 2
4.1 General . 2
4.2 Credibility . 2
4.3 Compliance . 2
4.4 Integration. 2
4.5 Capability. 2
4.6 Customization . 3
5 Service process . 3
5.1 Account creation and operation . 3
5.1.1 General . 3
5.1.2 Account creation . 3
5.1.3 Account operation . 3
5.2 Live room created . 3
5.3 Warm-up and promotion of live streaming marketing . 4
5.4 Live streaming marketing in progress .
...
INTERNATIONAL IWA
WORKSHOP 41
AGREEMENT
First edition
Guidelines for live streaming
marketing service
PROOF/ÉPREUVE
Reference number
IWA 41:2023(E)
© ISO 2023
---------------------- Page: 1 ----------------------
IWA 41:2023(E)
COPYRIGHT PROTECTED DOCUMENT
© ISO 2023
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on
the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address below
or ISO’s member body in the country of the requester.
ISO copyright office
CP 401 • Ch. de Blandonnet 8
CH-1214 Vernier, Geneva
Phone: +41 22 749 01 11
Email: copyright@iso.org
Website: www.iso.org
Published in Switzerland
ii
PROOF/ÉPREUVE © ISO 2023 – All rights reserved
---------------------- Page: 2 ----------------------
IWA 41:2023(E)
Contents Page
Foreword .iv
Introduction .v
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 General principles . 2
4.1 General . 2
4.2 Credibility . 2
4.3 Compliance . 2
4.4 Integration. 2
4.5 Capability. 2
4.6 Customization . 3
5 Service process . 3
5.1 Account creation and operation . 3
5.1.1 General . 3
5.1.2 Account creation . 3
5.1.3 Account operation . 3
5.2 Live room created . 3
5.3 Warm-up and promotion of live streaming marketing . 4
5.4 Live streaming marketing i
...
ISO/PRF IWA 41:2023(E)
ISO/TMBG
Secretariat:SAC ISO
Date: 2023-05-2209-28
Guidelines for live streaming marketing service
© ISO 2022 2023 – All rights reserved
---------------------- Page: 1 ----------------------
ISO/IWA 41:2023(E)
© ISO 20222023
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this
publication may be reproduced or utilized otherwise in any form or by any means, electronic or mechanical,
including photocopying, or posting on the internet or an intranet, without prior written permission. Permission can
be requested from either ISO at the address below or ISO’s member body in the country of the requester.
ISO copyright office
CP 401 • Ch. de Blandonnet 8
CH-1214 Vernier, Geneva
Phone: + 41 22 749 01 11
EmailE-mail: copyright@iso.org
Website: www.iso.orgwww.iso.org
Published in Switzerland
ii © ISO 2022 – All rights reserved
---------------------- Page: 2 ----------------------
ISO/IWA 41:2023(E)
Contents
Foreword .v
Introduction . vi
1 Scope .1
2 Normative references .1
3 Terms and definitions .1
4 General principles .3
4.1 General .3
4.2 Credibility .3
4.3 Compliance .3
4.4 Integration .3
4.5 Capability .3
4.6 Customization .3
5 Service process .3
5.1 Account creation and operation .3
5.1.1 General .3
5.1.2 Account creation .3
5.1.3 Account operation .4
5.2 Live room created .4
5.3 Warm-up and promotion of live streaming marketing .4
5.4 Live streaming marketing in progress .5
5.5 Live streaming marketing completed .5
5.6 Account logout .
...
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