CWA 17796:2021

SLOVENSKI STANDARD
SIST CWA 17796:2021
01-november-2021
Odgovornost pri načrtovanju - Smernice za razvoj dolgoročnih strategij (načrtov)
za odgovorno inoviranje
Responsibility-by-design - Guidelines to develop long-term strategies (roadmaps) to
innovate responsibly
Ta slovenski standard je istoveten z: CWA 17796:2021
ICS:
03.100.02 Upravljanje in etika Governance and ethics
03.100.40 Raziskave in razvoj Research and development
SIST CWA 17796:2021 en,fr,de
2003-01.Slovenski inštitut za standardizacijo. Razmnoževanje celote ali delov tega standarda ni dovoljeno.

SIST CWA 17796:2021
SIST CWA 17796:2021
CEN
CWA 17796
WORKSHOP
September 2021
AGREEMENT
ICS 03.100.02; 03.100.40
English version
Responsibility-by-design - Guidelines to develop long-term
strategies (roadmaps) to innovate responsibly
This CEN Workshop Agreement has been drafted and approved by a Workshop of representatives of interested parties, the
constitution of which is indicated in the foreword of this Workshop Agreement.

The formal process followed by the Workshop in the development of this Workshop Agreement has been endorsed by the
National Members of CEN but neither the National Members of CEN nor the CEN-CENELEC Management Centre can be held
accountable for the technical content of this CEN Workshop Agreement or possible conflicts with standards or legislation.

This CEN Workshop Agreement can in no way be held as being an official standard developed by CEN and its Members.

This CEN Workshop Agreement is publicly available as a reference document from the CEN Members National Standard Bodies.

CEN members are the national standards bodies of Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland,
France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal,
Republic of North Macedonia, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and United Kingdom.

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COMITÉ EUROPÉEN DE NORMALISATION

EUROPÄISCHES KOMITEE FÜR NORMUNG

CEN-CENELEC Management Centre: Rue de la Science 23, B-1040 Brussels
© 2021 CEN All rights of exploitation in any form and by any means reserved worldwide for CEN national Members.

Ref. No.:CWA 17796:2021 E
SIST CWA 17796:2021
Contents
Foreword . 3
Introduction. 5
1 Scope . 7
2 Normative references . 7
3 Terms and definitions . 8
4 Principles for implementing RRI . 15
5 Methodological approach . 19
6 Framework for developing an RRI roadmap . 20
6.1 General . 20
6.2 Top management commitment and leadership . 21
6.3 Context analysis . 21
6.4 Materiality analysis . 23
6.5 Experiment and engage . 27
6.6 Validation . 28
6.7 Roadmap design . 29
Annex A (Informative) Examples of RRI actions . 33
Annex B (Informative) Examples of tools . 39
Annex C (Informative) Examples of applying the guidelines . 41
Annex D (Informative) SWOT analysis for RRI implementation in industry . 42
Annex E (Informative) Tools for materiality and stakeholder analysis . 43
Annex F (Informative) Methods for stakeholder engagement . 46
Annex G (Informative) Criteria for impact analysis of RRI actions . 48
Annex H (Informative) Examples of RRI key performance indicators . 50
Annex I (Informative) Informative resources from other initiatives . 53
Bibliography. 55

SIST CWA 17796:2021
Foreword
This CEN Workshop Agreement (CWA 17796:2021) has been developed in accordance with the CEN-
CENELEC Guide 29 “CEN/CENELEC Workshop Agreements – A rapid prototyping to standardization” and
with the relevant provisions of CEN/CENELEC Internal Regulations - Part 2. It was approved by a Workshop
of representatives of interested parties on 2021-04-21, the constitution of which was supported by CEN
following the public call for participation made on 2019-06-27. However, this CEN Workshop Agreement does
not necessarily include all relevant stakeholders.
The final text of this CEN Workshop Agreement was provided to CEN for publication on 2021-08-02.
Results incorporated in this CWA received funding from the European Union’s Horizon 2020 research and
innovation programme under grant agreement No 710059.
The following organizations and individuals developed and approved this CEN Workshop Agreement:
− Andrea Porcari, Airi - Associazione Italiana per la Ricerca Industriale – Chairman
− Ibo van de Poel, Vice chair
− Giovanni Baldi, Colorobbia Consulting
− Francesca Braca, Laboratori ARCHA Srl
− Giulia Bubbolini, CISE – Centro per l’innovazione e lo sviluppo economico
− Mario M. D’Elios, University of Florence
− Donato Di Donato, Agrate & Castelletto Site Labs & Sustainability Quality Manager
− Marc Dreyer, Futopedia Consulting
− Linden Farrer
− Luisa Fracassini Agrate & Castelletto Site Labs & Sustainability Manager
− Jonathan Hankins, Foreign Scientific Correspondent – Fondazione Giannino Bassetti
− Kostas Iatridis, School of Management University of Bath
− Pim Klaassen, Assistant professor
− Zenlin Kwee, Delft University of Technology
− Joost Groot Kormelink, Delft University of Technology
− Agata Gurzawska, TRILATERAL RESEARCH
− Panagiotis Isigonis, Ca Foscari University of Venice
− Maria Maia, Karlsruhe Institute of Technology (KIT) - Institute for Technology Assessment and
Systems Analysis (ITAS)
SIST CWA 17796:2021
− Ineke Malsch, Malsch TechnoValuation
− Elvio Mantovani
− Christopher Nathan, University of Warwick
− Francesco Niglia, CEO - KOYS srls
− Daniela Pimponi, Airi - Associazione Italiana per la Ricerca Industriale
− Tom Sorell, Professor of Politics and Philosophy, University of Warwick
− Rene Von Schomberg
− Bernd Carsten Stahl, De Montfort University, Centre for Computing and Social Responsibility
− Emad Yaghmaei, Delft University of Technology
− Thamar Zijlstra, Consultant Standards Development – NEN, SHERPA project
Attention is drawn to the possibility that some elements of this document may be subject to patent rights. CEN-
CENELEC policy on patent rights is described in CEN-CENELEC Guide 8 “Guidelines for Implementation of
the Common IPR Policy on Patent”. CEN shall not be held responsible for identifying any or all such patent
rights.
Although the Workshop parties have made every effort to ensure the reliability and accuracy of technical and
non-technical descriptions, the Workshop is not able to guarantee, explicitly or implicitly, the correctness of
this document. Anyone who applies this CEN Workshop Agreement shall be aware that neither the Workshop,
nor CEN, can be held liable for damages or losses of any kind whatsoever. The use of this CEN Workshop
Agreement does not relieve users of their responsibility for their own actions, and they apply this document at
their own risk. The CEN Workshop Agreement should not be construed as legal advice authoritatively
endorsed by CEN/CENELEC.
SIST CWA 17796:2021
Introduction
Responsible research and innovation (RRI) addresses the development of products and processes that are
safe, ethically acceptable, and responsive to the needs and expectations of people and society.
The essential difference between RRI and existing practices regarding corporate social responsibility (CSR),
responsible business conduct, risk, and quality management is RRI’s focus on the research and innovation
(R&I) process, from the early stages to prototyping to going to market, and the high degree of societal
involvement RRI requires to assess potential (future) ethical and social impacts of innovation. The goal of RRI
is to design and develop innovations that have socially desirable outcomes, thus addressing specific ethics
and social concerns and providing solutions for acknowledged societal challenges (e.g., sustainable
development goals). Some examples are provided in the Annex III.
The ability to translate technological developments into innovations that generate benefits and value for the
organization and its shareholders and stakeholders and for society is a core aspect of RRI.

Initiatives to put RRI into practice in industry, for instance in the form of action plans, are still limited, with most
being related to cooperative projects within EU framework programmes or national equivalents. Examples
include Horizon 2020’s SwafS (Science with and for Society) projects such as Responsible Industry, Compass,
SMART-map, Liv-In, Orbit, Satori, Sherpa, Sienna, and TechEthos.
However, it’s worth noting that principles and approaches related to RRI have elements in common with
acknowledged business and innovation management methods and practices, such as theory of change,
business model generation, stakeholder management, design-thinking, and agile management.
The guidelines offered here were developed by the PRISMA project, which worked with eight industrial pilot
projects dealing with the application of transformative technologies in different sectors. The pilots were used
to integrate RRI principles in the participating companies’ strategies and actions in order to improve the societal
value and overall performances of their R&D (research and development) outcomes and to develop specific
“pilot RRI roadmaps”.
For an effective RRI uptake, it is essential for companies to identify strategies and practices that fit within the
realities and constraints in which they operate. The roadmap described in these guidelines aims to help them
do just that. The overall goal is to help strengthen aspects of responsibility all along the research, development,
and design process for innovations and thus to support a “responsibility-by-design” approach.
Besides helping to identify a vision, a set of actions, and a timeline (roadmap) for implementing RRI
approaches, this guideline also analyses the potential barriers, opportunities, and benefits in pursuing RRI.
Within this guidance, we understand research and innovation as intertwined: research (besides its role of
creating knowledge) has an applied character and is oriented towards innovation, with the final goal of
generating both economic and societal value.
At the industry level, technology roadmapping is already a quite widely utilized method in strategy planning. A
technology roadmap visualizes an organization’s strategic aims (vision/development plans) and can be utilized
to structure its research, development, and business activities. In recent years, the concept of IPRM
(innovation policy roadmapping methodology) has been developed to connect the development of technologies
and innovations to a wider societal sphere. A main aspect of IPRM is identifying those societal needs that
create a potential demand for new solutions and possibly favour the emergence of new products and markets.

A description of the relevance of these methods for RRI is provided in Dreyer et al., 2017.
The PRISMA project received funding from the EU’s Horizon 2020 research and innovation programme
(grant agreement No. 710059). More information is available on the PRISMA website: www.rri-prisma.eu/
Ahlqvist, T., Valovirta, V., & Loikkanen, T. (2012). Innovation policy roadmapping as a systemic instrument
for forward-looking policy design. Science and Public Policy, 39(2), 178–190
SIST CWA 17796:2021
IPRM integrates a foresight exercise into enabling technologies, applications, products, and markets with
analysis of socio-economical and sectorial drivers and policy and regulatory tools and strategies.
The RRI roadmap proposed in this guideline adapts a generic IPRM architecture to the definition of long-term
visions and action plans for RRI uptake within the innovation strategies of organizations and others agents
(e.g., cooperative projects) active in research and innovation. It provides the methodological and technical
conditions to address RRI principles in the context of rapid (and possibly disruptive) scientific and technological
developments to ensure
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