CEN/TS 17217:2018

SLOVENSKI STANDARD
01-december-2018
Poštne storitve - Povratna ovojnica - Zahteve za oblikovanje in tiskanje
Postal services - Reverse envelope - Design and printing requirements
Postalische Dienstleistungen - Briefumschlag mit rückseitiger Adressierung -
Anforderungen an Ausführung und Druck
Services postaux - Enveloppes avec fenêtre au verso - Exigences de conception et
d’impression
Ta slovenski standard je istoveten z: CEN/TS 17217:2018
ICS:
03.240 Poštne storitve Postal services
2003-01.Slovenski inštitut za standardizacijo. Razmnoževanje celote ali delov tega standarda ni dovoljeno.

CEN/TS 17217
TECHNICAL SPECIFICATION
SPÉCIFICATION TECHNIQUE
October 2018
TECHNISCHE SPEZIFIKATION
ICS 85.080.10
English Version
Postal services - Reverse envelope - Design and printing
requirements
Services postaux - Enveloppe inversée - Exigences de Postalische Dienstleistungen - Briefumschlag mit
conception et d'impression rückseitiger Adressierung - Anforderungen an
Ausführung und Druck
This Technical Specification (CEN/TS) was approved by CEN on 13 May 2018 for provisional application.

The period of validity of this CEN/TS is limited initially to three years. After two years the members of CEN will be requested to
submit their comments, particularly on the question whether the CEN/TS can be converted into a European Standard.

CEN members are required to announce the existence of this CEN/TS in the same way as for an EN and to make the CEN/TS
available promptly at national level in an appropriate form. It is permissible to keep conflicting national standards in force (in
parallel to the CEN/TS) until the final decision about the possible conversion of the CEN/TS into an EN is reached.

CEN members are the national standards bodies of Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia,
Finland, Former Yugoslav Republic of Macedonia, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania,
Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland,
Turkey and United Kingdom.
EUROPEAN COMMITTEE FOR STANDARDIZATION
COMITÉ EUROPÉEN DE NORMALISATION

EUROPÄISCHES KOMITEE FÜR NORMUNG

CEN-CENELEC Management Centre: Rue de la Science 23, B-1040 Brussels
© 2018 CEN All rights of exploitation in any form and by any means reserved Ref. No. CEN/TS 17217:2018 E
worldwide for CEN national Members.

Contents Page
European foreword . 3
Introduction . 4
1 Scope . 5
2 Normative references . 5
3 Terms and definitions . 5
4 Physical properties . 6
4.1 Envelope format . 6
4.2 Thickness . 6
4.3 Flap location . 6
4.4 Flap shape and dimensions . 6
4.5 Throat shape and dimensions . 6
4.6 Coefficient of friction (static) . 6
4.7 Paper background and reflectance . 7
4.8 Address window location . 7
5 Printing requirements . 7
5.1 Printing of addresses . 7
5.2 Advertising and communication . 7
6 Manufacturing requirements . 8
6.1 Paper weight . 8
6.2 Sealing gum . 8
6.3 Side seams . 8
6.4 Window material and assembly . 8
6.5 Applying of postage stamps . 8
Annex A (normative) Envelope design and layout . 9
Annex B (informative) National examples of reverse envelope and window location . 11
B.1 Reverse envelope for Germany . 11
B.2 Reverse envelope for United Kingdom . 12
B.3 Reverse envelope for France. 13
Bibliography . 14

European foreword
This document (CEN/TS 17217:2018) has been prepared by Technical Committee CEN/TC “Postal
services”, the secretariat of which is held by NEN.
Attention is drawn to the possibility that some of the elements of this document may be the subject of
patent rights. CEN shall not be held responsible for identifying any or all such patent rights.
According to the CEN/CENELEC Internal Regulations, the national standards organisations of the
following countries are bound to announce this Technical Specification: Austria, Belgium, Bulgaria,
Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Former Yugoslav Republic of Macedonia,
France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta,
Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland,
Turkey and the United Kingdom.
Introduction
This Technical Specification will serve as a reference for large or small mailers willing to benefit from the
enhanced marketing capabilities offered by the reverse envelope, without compromising the reliability
and cost of the mail preparation, and the envelope manufacturers willing to supply them.
With the exception of bulk mailings (>100K), batches of reverse envelopes are typically in the range of
2K to 10/20K. Reverse envelopes are likely to be handled in high end desktop and production mail
inserters. Both permit mail and franking will be considered. Reverse envelopes will be processed by
designated operators in existing sorting machines. Envelope and equipment manufacturers have
participated in the development of this TS, through the design, production and testing of a large batch of
envelopes.
As the materials used to manufacture and print on reverse envelopes are basically the same as for existing
envelopes, no specific environmental impact is expected. However, consumer associations representing
the recipients of the printed advertising or communication may be consulted.
Despite a general decrease in letter volumes across Europe, promotional mail is resisting and even
growing in some countries, as it is still perceived as one of the most effective media to communicate
directly with consumers. Moreover, physical mail becomes triggered by Internet sales or inquiries and
benefits indirectly from the expansion of e-commerce. The reverse envelope is a means to make letters
more appealing to customers by using the full plain face for advertising and communication.
Reverse envelopes already exist in various countries, with windows on either side. Postage marks are
printed on the flap. Because the address is on the same side, the content is inserted upside-down. This
has many implications and potential drawbacks for the manufacturing, inserting, addressing, franking
and sorting. The challenges are predominantly experienced during the fulfilment phase.
Reverse envelopes are currently processed by several designated operators in Europe but are not
standardized. The purpose of this TS is to define a set of physical properties and manufacturing
requirements for reverse envelopes in order to guarantee the proper insertion of mail, the printing of
addresses and postage marks on the flap side, and the sorting of letters in existing equipment.
1 Scope
This document covers physical properties and manufacturing requirements for envelopes having an
address window on the flap side. It covers the main design features of the reverse envelope, notably of
the flap and address window, and the materials used for the manufacturing thereof. It applies to reverse
envelopes with advertising or communication printed on the plain side, eventually on its entire surface.
This document covers empty envelopes, but also finished mailpieces that have been properly inserted,
addressed and franked (reversed mailpieces) and are submitted to Postal Operators. In particular,
reverse mailpieces will be compliant with relevant Postal standards applicable in the member states.
By extension, these requirements also apply to non-window envelopes used for reverse mailpieces and
having the address printed on the flap side.
This document does not apply to:
— envelopes with a large window on the plain side (opposite to the flap) as these are already common
and widely accepted;
— paper requirements to ensure print quality (except for the postage mark and address) and notably
colour rendering.
2 Normative references
The following documents are referred to in the text in such a way that some or all of their content
constitutes requirements of this document. For dated references, only the edition cited applies. For
undated references, the latest edition of the referenced document (including any amendments) applies.
UPU S19a-10, Encoding on envelopes - Placement area definitions - Part A: General concepts and definition
of the coordinate system - October 2008
UPU S19b-10, Encoding on envelopes - Placement area definitions - Part B: Areas used by postal handling
organisations for the encoding of ID-tags and routing information - October 2008
UPU S19c-9, Encoding on envelopes - Placement area definitions - Part C: Areas used for postmarks, indicia
and service endorsements - October 2008
UPU S19d–2, Encoding on envelopes - Placement area definitions - Part D: Areas used for the printing of
addresses and associated customer applied encoding - October 2008
EN 13619, Postal services - Mail item processing - Optical characteristics for processing letters
EN 14615, Postal services - Digital postage marks - Applications, security and design
CEN/TS 14826, Postal services - Automatic identification of items - Two dimensional bar code symbol print
quality specification for machine readable Digital Postage Marks
3 Terms and definitions
For the purposes of this document, the following terms and definitions apply.
ISO and IEC maintain terminological databases for use in standardization at the following addresses:

• IEC Electropedia: available at http://www.electropedia.org/
• ISO Online browsing platform: available at http://www.iso.org/obp
3.1
reverse envelope
envelope having an address window, or the address printed, on the flap side
3.2
reverse mailpiece
mailpiece inserted in a reverse envelope or a mailpiece having the address printed on the flap side
3.3
window envelope
envelope having a transparent window to show the address through
4 Physical properties
4.1 Envelope format
DL 110x220 mm
C6/5 114x229 (&x235) mm
C5 162x229 (&x235, &x240) mm
NB smaller, and larger envelopes such as C4/C4+ are not covered by this TS.
4.2 Thickness
For complete mail piece after insertion:
— up to 5 mm (max).
Paper thickness:
— not specified (consistent with weight specification).
4.3 Flap location
The flap shall be located at the top of the envelope as defined by UPU S19a.
4.4 Flap shape and dimensions
The flap shall cover the entire UPU postage mark area, except for a small clearance on the right side, in
order that the postage mark can be printed entirely ther
...