CWA 5643-2:2021

SLOVENSKI STANDARD
01-julij-2021
Nadomešča:
kSIST ISO/PRF PAS 5643:2021
Turizem in z njim povezane storitve - Zahteve in smernice za zmanjšanje širjenja
bolezni covid-19 v turistični industriji - Evropska vizualna identiteta
Tourism and related services - Requirements and guidelines to reduce the spread of
Covid-19 in the tourism industry - European visual identity
Tourisme et services connexes - Exigences et recommandations pour la réduction de la
transmission du Covid-19 dans l’industrie touristique - Partie 2 : Image visuelle
Européenne
Ta slovenski standard je istoveten z: CWA 5643-2:2021
ICS:
03.100.01 Organizacija in vodenje Company organization and
podjetja na splošno management in general
03.200.01 Prosti čas in turizem na Leisure and tourism in
splošno general
2003-01.Slovenski inštitut za standardizacijo. Razmnoževanje celote ali delov tega standarda ni dovoljeno.

CEN
CWA 5643-2
WORKSHOP
May 2021
AGREEMENT
ICS 03.100.01; 03.200.01
English version
Tourism and related services - Requirements and
guidelines to reduce the spread of Covid-19 in the tourism
industry - European visual identity
This CEN Workshop Agreement has been drafted and approved by a Workshop of representatives of interested parties, the
constitution of which is indicated in the foreword of this Workshop Agreement.

The formal process followed by the Workshop in the development of this Workshop Agreement has been endorsed by the
National Members of CEN but neither the National Members of CEN nor the CEN-CENELEC Management Centre can be held
accountable for the technical content of this CEN Workshop Agreement or possible conflicts with standards or legislation.

This CEN Workshop Agreement can in no way be held as being an official standard developed by CEN and its Members.

This CEN Workshop Agreement is publicly available as a reference document from the CEN Members National Standard Bodies.

CEN members are the national standards bodies of Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland,
France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal,
Republic of North Macedonia, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and United Kingdom.

EUROPEAN COMMITTEE FOR STANDARDIZATION
COMITÉ EUROPÉEN DE NORMALISATION

EUROPÄISCHES KOMITEE FÜR NORMUNG

CEN-CENELEC Management Centre: Rue de la Science 23, B-1040 Brussels
© 2021 CEN All rights of exploitation in any form and by any means reserved worldwide for CEN national Members.

Ref. No.:CWA 5643-2:2021 E
Contents Page
European foreword . 3
Introduction . 6
1 Scope . 7
2 Normative references . 7
3 Terms and definitions . 7
4 Visual identity . 7
4.1 General . 7
4.2 Conditions for use of the visual identity . 8
4.3 Visual identity . 9
4.4 Property of the trademark . 9
Annex A (informative) Example of implementation checklist on the core requirements . 10
Annex B (informative) List of national standards and guidance documents . 13
B.1 General . 13
B.2 Austria . 13
B.3 Bulgaria . 13
B.4 Croatia . 13
B.5 Czech Republic . 14
B.6 Denmark . 15
B.7 Finland . 16
B.8 France . 17
B.9 Germany . 18
B.10 Greece . 18
B.11 Ireland . 19
B.12 Italy. 19
B.13 Malta . 20
B.14 Romania . 20
B.15 Spain . 20
Annex C (informative) Information on the European Tourism Covid-19 Safety Seal . 23
Bibliography . 24

European foreword
Workshop Agreements – A rapid prototyping to standardization” and with the relevant provisions of
CEN/CENELEC Internal Regulations – Part 2. It was agreed on 2021-05-07 by a Workshop of
representatives of interested parties, the constitution of which was supported by CEN following the
public call for participation made on 2021-01-26. However, this CEN Workshop Agreement does not
necessarily reflect the views of all stakeholders.
This document is Part 2 of a set of two documents and is intended to be read in conjunction with Part 1:
— CWA 5643-1:2021, Tourism and related services — Requirements and guidelines to reduce the
spread of Covid-19 in the tourism Industry (ISO PAS 5643:2021)
— CWA 5643-2:2021, Tourism and related services — Requirements and guidelines to reduce the spread
of Covid-19 in the tourism industry — European visual identity
The final text of CWA 5643-2:2021 was provided to CEN for publication on 2021-05-12.
The following organizations and individuals developed and approved this CEN Workshop Agreement:
• Institute for Spanish Tourist Quality (ICTE), Ms. Maricruz Cádiz (CEN WS Chair)
• FEDERTURISMO, Mr. Antonio Barreca (CEN WS Vice-Chair)
• Spanish Association for Standardization, UNE, Mrs. Natalia Ortiz de Zárate (CEN WS Secretary)
• ANEC, the European consumer voice in standardization, Mrs Kerstin Jönsson
• Association Française de Normalisation (AFNOR), Mr. Florent Giraud and Mr. Grégory Berthou
• Barcelona Medical Centre, Ms. Mariángeles Tapia
• Bulgaria Ministry of Tourism, Mrs. Daniela Nenkova and Mrs. Savina Nedyalkova
• CANTUR (Regional Spanish Tourism Promotional entity), Mrs. Cristina Lopez
• China Council for the Promotion of International Trade (CCPIT), Mr. Jack Yao
• Control Union Certifications Germany GmbH, Ms. Katrin Wingert
• Croatian Ministry of Tourism and Sports, Mrs. Jelena Sobat
• Croatian Standards Institute (HZN), Mrs. Vesna Ferencak Brodaric
• Cyprus Organisation for Standardization (CYS), Mrs. Athina Panayiotou
• Cyprus Organisation for Standardization (CYS), Ms. Marilena Nicolau
• Danish Standards (DS), Mrs. Anne Holm Sjøberg and Mrs. Helle Harms
• Italian National Standards Body (UNI), Mr. Giacomo Riccio
• European Boating Industry (EBI), Mr. Philip Easthill
• European Federation of Campingsite Organisations and Holiday Park Associations (EFCO&HPA), Ms.
Helen Charlesworth and Mrs. Linda Gedink
• European Federation of Tourist Guides Associations (FEG), Ms. Efi Kalampoukidou and Ms. Jane
Pursell
• European Holiday Home Association (EHHA), Ms. Viktorija Molnar
• European Hotel Managers Association (EHMA), Mr. Palmiro Noschese
• European Textile Association (ETSA), Ms. Nelly Le Devic and Ms. Elena Lai
• Fáilte Ireland - National Tourism Development Authority, Ms. Tara Kerry
• Global Association for the attraction industry (IAAPA), Mr. Jakob Wahl
• The Hotel Technology Institute (ITH), Mr. Alvaro Carrillo
• Malta Competition and Consumer Affairs Authority (MCCA), Mr. George Cutajar
• Malta Health promotion and disease prevention, Mrs. Paula Vassallo
• Malta Tourism Authority, Ms. Daniella Azzopardi
• MRI-STaR – MR Institute for Safety, Technology and Research GmbH, Standardisation, Quality
Management & Certification Service, Mr. Gregor Schaefers
• National Standards Authority of Ireland (NSAI), Ms. Anne Marie Crowley
• Parques Reunidos, Mrs. Isidora Díaz
• Portugal Ministry of Tourism, Mrs. Leonor Piçao
• Prague University of Economics and Business, Ms. Zdenka Petru
• Romanian National Standardization Body – ASRO, Ms. Alina Tomer
• Slovak Ministry of Transport and Construction, Mrs. Michaela Trojanova
• Slovak University in Banska Bystrica, Faculty of Economics, Department of Tourism, Mrs. Vanda
Marakova
• Slovenia expert for tourism and tourist guide, Ms. Mateja Kregar Gliha
• Spanish National Confederation of Federations and Associations of Tourist Guides (CEFAPIT), Mr.
Antonio David Frutos and Mrs. Almudena Cencerrado
• Turkey Control Union Belgelendirme ve Sertifikasyon Ltd. STI., Mrs. Tugce Tapan
Attention is drawn to the possibility that some elements of this document may be subject to patent rights.
CEN-CENELEC policy on patent rights is described in CEN-CENELEC Guide 8 “Guidelines for
Implementation of the Common IPR Policy on Patent”. CEN shall not be held responsible for identifying
any or all such patent rights.
Although the Workshop parties have made every effort to ensure the reliability and accuracy of technical
and non-technical descriptions, the Workshop is not able to guarantee, explicitly or implicitly, the
correctness of this document. Anyone who applies this CEN Workshop Agreement should be aware that
neither the Workshop, nor CEN can be held liable for damages or losses of any kind whatsoever. The use
of this CEN Workshop Agreement does not relieve users of their responsibility for their own actions, and
they apply this document at their own risk. The CEN Workshop Agreement should not be construed as
legal advice authoritatively endorsed by CEN/CENELEC.
Introduction
The EU tourism ecosystem has been one of the hardest-hit by the Covid-19 pandemic with impacts on
both travel supply and demand. Decline in international tourism in 2020 and 2021, represents hundreds
of billions of forfeited revenues by the European Union (EU) tourism ecosystem and millions of job losses.
The mounting evidence of the positive impact of vaccination campaigns together with the proposed use
of the Digital Green Certificate will gradually restore the freedom of movement and facilitate recovery of
the tourism sector in Europe. Therefore, it is imperative that support is provided to the EU tourism
industry to be prepared to resume services in a safe and coordinated manner.
NOTE Additional information on the Digital Green Certificate / EU Covid-19 Certificate can be found at
https://ec.europa.eu/info/live-work-travel-eu/coronavirus-response/safe-covid-19-vaccines-europeans/covid-
19-digital-green-certificates_en
The tourism sector is primarily built (99,9 %) on small and medium-sized enterprises (SMEs) and micro-
enterprises that have been significantly impacted by the Covid-19 crisis and require major support.
SOURCE: Commission Communication on Tourism and transport in 2020 and beyond, https://eur-
lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52020DC0550&from=EN, and Communication
from the Commission: Updating the 2020 New Industrial Strategy Building a stronger Single Market for
Europe’s recovery, swd-annual-single-market-report-2021_en.pdf (europa.eu)
Some European countries have put in place national or regional
...