ISO/TR 16355-8:2017

TECHNICAL ISO/TR
REPORT 16355-8
First edition
2017-02
Applications of statistical and related
methods to new technology and
product development process —
Part 8:
Guidelines for commercialization and
life cycle
Application des méthodes statistiques et des méthodes liées aux
nouvelles technologies et de développement de produit —
Partie 8: Lignes directrices pour la commercialisation et le cycle de vie
Reference number
ISO/TR 16355-8:2017(E)
©
ISO 2017

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ISO/TR 16355-8:2017(E)

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ISO/TR 16355-8:2017(E)

Contents Page
Foreword .vi
Introduction .vii
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Basic concepts of QFD . 1
5 Integration of QFD and product development methods . 2
5.1 QFD support for product development methods . 2
5.2 Flow of product development with QFD . 2
5.3 Customers and stakeholders . 2
6 Types of QFD projects . 2
7 QFD team membership . 2
7.1 QFD uses cross-functional teams . 2
7.2 Core team membership . 2
7.3 Subject matter experts . 2
7.4 QFD team leadership . 2
8 Lifestyle and emotional quality deployment . 4
8.1 Kansei engineering . 4
8.2 Setting product image strategy . 4
8.3 Identifying stakeholders and customers . 4
8.4 Visiting customers and stakeholders to understand context of use . 4
8.5 Interviewing and doing ethnographies to understand customer lifestyle and self-image . 5
8.6 Deriving lifestyle words with a customer lifestyle table . 5
8.7 Affinity diagram of lifestyle words . . 6
8.8 Hierarchy diagram of lifestyle words . 6
8.9 Identifying product attributes and set up experimental trials . 7
8.9.1 Selecting product concepts to be evaluated . 7
8.9.2 Creating survey of concepts and lifestyle words . 7
8.10 Statistical analysis of customers’ evaluations of products . 9
8.11 Deploy to design and development .10
9 Component deployment .10
9.1 General .10
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9.2 Modern Blitz QFD and the maximum value table (MVT).11
9.3 Functional requirements-components matrix .11
9.3.1 Purpose of the functional requirements-components matrix .11
9.3.2 Building the functional requirements-components matrix .11
9.4 Component-sub-function matrix and value engineering .13
9.4.1 Purpose of the component-sub-function matrix .13
9.4.2 Building the component-sub-function matrix .13
9.4.3 Value analysis (VA) .15
9.4.4 Value engineering (VE) .16
9.5 Function-subassembly and component matrix .17
9.5.1 Purpose of the function-components matrix .17
9.5.2 Building the function-component matrix (unweighted) .17
9.6 Subsystem-components matrix .17
9.6.1 Purpose of the subsystem-components matrix .17
9.6.2 Building the subsystem-components matrix .18
9.7 Component-failure mode matrix .19
9.7.1 Purpose of the component-failure mode matrix .19
9.7.2 Building the component-failure mode matrix .19
9.8 Component failure mode and effects analysis (FMEA) .19
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ISO/TR 16355-8:2017(E)

9.8.1 General.19
9.8.2 Risk priority number (RPN) calculation .20
9.9 Quality assurance (QA) table .24
9.9.1 Purpose of the QA table.24
9.9.2 Building the QA table .24
10 Production method (manufacturing and process) deployment .24
10.1 General .24
10.1.1 Objective . .24
10.1.2 Composition .25
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10.2 Modern Blitz QFD and the maximum value table (MVT) .25
10.3 Components-manufacturing operations matrix .26
10.3.1 Purpose of the components-manufacturing operations matrix .26
10.3.2 Building the components-manufacturing operations matrix .26
11 Testing, validation, design review, and prototyping .27
11.1 General .27
11.2 Testing .27
11.2.1 Purpose of components-test matrix.27
11.2.2 Building the components-test matrix .27
11.3 Validation .28
11.3.1 General.28
11.3.2 Focus groups .28
11.3.3 Kano surveys .28
11.3.4 Conjoint analysis .28
11.4 Design review .29
11.5 Prototyping .29
12 Production planning .29
12.1 General .29
12.2 Process capability .29
12.2.1 C .
p 29
12.2.2 C .
pk 30
12.3 Optimize process .30
12.4 Make-or-buy decision .30
12.5 Project work or task management .31
13 Build and process planning .32
13.1 General .32
13.2 Quality control (QC) process planning table .32
13.3 Quality control (QC) tables for component production and assembly .33
13.4 Process FMEA .34
13.5 Work standards .35
13.5.1 QC process table based work standard .36
13.5.2 L-matrix based work standard .36
13.6 Other tools and methods .38
14 Build .38
14.1 General .38
14.2 Applicable tools and methods .38
15 Packaging design, logistics, channel management, consumer information, and
operating instructions .39
15.1 Functional packaging .39
15.2 Aesthetics and packaging .39
15.3 Logistics .39
15.4 Marketing claims .39
15.5 Marketing collateral, operating instructions, service and repair documents,
service parts .40
16 Customer support .40
16.1 General .40
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ISO/TR 16355-8:2017(E)

17 Customer satisfaction .41
17.1 Customer satisfaction surveys .41
17.2 Reporting customer satisfaction results .42
17.3 Tying customer satisfaction results back to project goals.43
18 Product end-of-life disposal, recycle, reuse, and other sustainability concerns .43
19 Flow to next generation development .45
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19.1 Generational improvements with modern Blitz QFD .
19.2 Generational improvements with comprehensive QFD .45
19.2.1 General.45
19.2.2 Updating comprehensive QFD .46
20 Quality assurance network .47
20.1 Objective .47
20.2 Composition .47
Bibliography .49
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ISO/TR 16355-8:2017(E)

Foreword
ISO (the International Organization for Standardization) is a worldwide federation of national standards
bodies (ISO member bodies). The work of preparing International Standards is normally carried out
through ISO technical committees. Each member body interested in a subject for which a technical
committee has been established has the right to be represented on that committee. International
organizations, governmental and non-governmental, in liaison with ISO, also take part in the work.
ISO collaborates closely with the International Electrotechnical Commission (IEC) on all matters of
electrotechnical standardization.
The procedures used to develop this document and those intended for its further maintenance are
described in the ISO/IEC Directives, Part 1. In particular the different approval criteria needed for the
different types of ISO documents should be noted. This document was drafted in accordance with the
editorial rules of the ISO/IEC Directives, Part 2 (see www .iso .org/ directives).
Attention is drawn to the possibility that some of the elements of this document may be the subject of
patent rights. ISO shall not be held responsible for identifying any or all such patent rights. Details of
any patent rights identified during the development of the document will be in the Introduction and/or
on the ISO list of patent declarations received (see www .iso .org/ patents).
Any trade name used in this document is information given for the convenience of users and does not
constitute an endorsement.
For an explanation on the meaning of ISO specific terms and expressions related to conformity assessment,
as well as information about ISO’s adherence to the World Trade Organization (WTO) principles in the
Technical Barriers to Trade (TBT) see the following URL: www . i so .org/ iso/ foreword .html.
This document was prepared by Technical Committee ISO/TC 69, Applications of statistical methods,
Subcommittee SC 8, Application of statistical and related methodology for new technology and product
development.
A list of all parts in the ISO 16355 series can be found on the ISO website.
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ISO/TR 16355-8:2017(E)

Introduction
Quality Function Deployment (QFD) is a method to assure customer or stakeholder satisfaction and
value with new and existing products by designing in, from different levels and different perspectives,
the requirements that are most important to the customer or stakeholder. These requirements are
well understood through the use of quantitative and non-quantitative tools and methods to improve
confidence of the design and development phases that they are working on the right things. In addition
to satisfaction with the product, QFD improves the process by which new products are developed.
Reported results of using QFD include improved customer satisfaction with products at time of launch,
improved cross-functional communication, systematic and traceable design decisions, efficient use of
resources, reduced rework, reduced time-to-market, lower life cycle cost, improved reputation of the
organization among its customers or stakeholders.
This document demonstrates the dynamic nature of a customer-driven approach. Since its inception
in 1966, QFD has broadened and deepened its methods and tools to respond to the changing business
conditions of QFD users, their management, their customers, and their products. Those who have used
older QFD models will find these improvements make QFD easier and faster to use. The methods and
tools shown and described represent decades of improvements to QFD; the list is neither exhaustive nor
exclusive. Users should consider the applicable methods and tools as suggestions, not requirements.
This document is descriptive and discusses current best practice; it is not prescriptive by requiring
specific tools and methods.
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TECHNICAL REPORT ISO/TR 16355-8:2017(E)
Applications of statistical and related methods to new
technology and product development process —
Part 8:
Guidelines for commercialization and life cycle
1 Scope
This document describes after optimization of product design to address non-functional requirements,
for example, test, produce, commercialize, deliver, support, and eventually retire a product from the
market and provides guidance on the use of the applicable tools and methods. The goal is to identify and
assure key processes and measures in order to satisfy and deliver value to customers and stakeholders.
The topics in this document are not exhaustive and vary according to industry, product, and markets.
They are considered a guide to encourage users of this document to explore activities needed to
accomplish the same goal for their products.
NOTE Some of the activities described in this document can be used at an earlier stage.
Users of this document include all organization functions necessary to assure customer satisfaction,
including business planning, marketing, sales, research and development (R&D), engineering,
information technology (IT), manufacturing, procurement, quality, production, service, packaging and
logistics, support, testing, regulatory, business process design, and other phases in hardware, software,
service, and system organizations.
2 Normative references
The following documents are referred to in the text in such a way that some or all of their content
constitutes requirements of this document. For dated references, only the edition cited applies. For
undated references, the latest edition of the referenced document (including any amendments) applies.
ISO 16355-1:2015, Application of statistical and related methods to new technology and product
development process — Part 1: General principles and perspectives of Quality Function Deployment (QFD
3 Terms and definitions
For the purposes of this document, the terms and definitions given in ISO 16355-1 apply.
ISO and IEC maintain terminological databases for use in standardization at the following addresses:
— IEC Electropedia: available at http:// www .electropedia .org/
— ISO Online browsing platform: available at http:// www .iso .org/ obp
4 Basic concepts of QFD
The basic concepts of QFD are described in ISO 16355-1:2015, Clause 4.
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ISO/TR 16355-8:2017(E)

5 Integration of QFD and product development methods
5.1 QFD support for product development methods
QFD support for product development methods is described in ISO 16355-1:2015, 5.1.
5.2 Flow of product development with QFD
The flow of QFD methods and tools varies according to the organization and project requirements.
Typically, they begin with broad concerns and through prioritization flow down to specifics.
[1]
Figure 1 shows the flow of product development from quality to technology to cost to reliability
deployments. This document begins with components deployment and describes additional analyses
that are used in new product development.
5.3 Customers and stakeholders
Stakeholders include external customers and internal members of business and wor
...